The Hundreds was probably one of the top 3 reasons we started The INC! in the first place and they continually inspire and push us with everything they do. They are an amazing company who has done more for streetwear today than 99% of other companies. We all follow the blog daily and I love seeing what they come up with every season. Just this week they opened a new store in Santa Monica. I have had the pleasure of going to the San Francisco store and every inch of the place is detailed perfectly. From the looks of it, the Santa Monica store is similarly designed within an inch of perfection. All of the stores have a totally different feel, but definitely tie into the mission of The Hundreds. Here are a few photos and a video showing a little about the new store.